Saturday, January 30, 2016

All about GODREJ Group:


HISTORY:
  • 118 year old company
  • Started in 1897 by a Parsi Lawyer - Mr.Ardeshir Godrej.
  • 1st Product : High Security Anchor locks
  • 1st Indian made SAFE : in 1902.
  • In 1918, along with his brother Mr.Piroisha Godrej, launched Godrej Soaps Ltd - manufacturing world's 1st Soap that did not contain animal fat. This soap later became popular under the name CINTHOL
  • In 1923, 1st Steel cupboard / Almirah was manufactured.
  • Post Independence, in 1951, the Election Commission asked Godrej to make Ballot Boxes for the first elections in free India.
  • Now they make cryogenic engines for India's space mission.
  • Also exports lots of plants and equipment's to refineries and petrochem plants across the world.
  • Right now - managed by 3rd Generation - 
    • Mr. Adi Godrej who heads Godrej Industries
    • His brother Mr.Nadir Godrej  who is MD of Godrej Industries and chairman of Godrej Agrovet 
    • His cousin Mr.Jamshyd Godrej who manages Godrej  & Boyce Manufacturing - consumer durable business.
Two main entities of the Group:
  • Godrej & Boyce 
  • Godrej Industries
    • Godrej Agrovet
      • Golden Feed Products
      • Godrej Oil Palm
      • Cauvery Oil Palm
      • Godrej Gold coin Aqua feed
      • Godrej IJM Palm Oil
      • JVS Godrej Tyson Foods
      • ACI Godrej Agrovet
    • Godrej Consumer Products
    • Godrej Hershey
    • Godrej Properties
    • Natures Basket
Strategic inorganic growth:
  • Acquired Translektra Domestic Producs which was manufacturing mosquito mats under brand "GOOD KNIGHT"
  • Also bought brands Banish, Jet, Hexit and Ezee
  • In 2001, acquired animal feed business from Hindustan Unilever
  • In 2005 acquired Keyline brand (UK) which owns several trade marks like Cuticura, Erasmic and Nulon in places like Jordan, Australia, Africa and Europe.
  • In 2010 launched 3 x 3 strategy to focus on 3 categories : Personal Wash Care, Hair Wash and Insecticides in continents like Asia, Africa and Sough America.
  • Acquired Chilean company Cosmetica Nacional in 2015
  • Also acquired Women's deodorant brand "Soft and Gentle" from UK based Colgate Palmolive in 2012.
  • Godrej AGrovet acquired Astec Life Sciences.
Goal:
  • Grow 10 times in next 10 years
  • 'CREATE' - businesses in which Godrej group has strong presence
    • Consumer PRoducts
    • Real Estate
    • Agri Products
    • Transformation
    • Emerging Businesses
  • Betting high on Godrej Agrovet
    • Gourmet Retailing company - Natures Basket
    • Seed Business
  • Godrej Consumer - key growth is from Hair colour and house hold insecticides

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