Stocks for Long Term:

While building up portfolio, many investors get carried away by the bull market and invest in flavour of the season stocks. But in reality they may not survive a market cycle.

While investing, investors needs to distinguish between Long term, Momentum, Short term and trading stocks. Long term stocks are those that would survive market cycles and keep growing slowly in the long run. Such are the stocks many investors should ideally be investing. These stock can be called as foundation stocks in a portfolio. And given their stability, they should occupy atleast 50% of your total portfolio, if not more.

Below mentioned is a list of stocks along with brief note on their businesses:

HDFC LTD:

• Incorporated in 1977
• Total loan outstanding: Rs.4,30,210 Crores
• 332 offices across India
• Loan break up:
• Individuals : 73%
• Construction finance : 12%
• Lease rental discounting : 9%
• Corporates : 6%
• Key source of borrowings:
• Debentures etc : 54%
• FD's " 28%
• Term Loans: 18%
• Gross NPA : 1.13%
• Capital adequacy ratio: 18.40% 
• Key associates
• HDFC Bank : 21.4% equity stake
• HDFC Standard life : 51.6% equity stake
• HDFC AMC : 52.80% 
• HDC Ergo General Insurance : 50.5%
• Gruh Finance : 57.9%
• HDFC Credila : 90.80%
• HDFC Bank
• FD Base : Rs.8,33,360 Crores
• 4825 Branches
• 13018 ATM's
• HDFC Standard life
• 21% market share of new business premium among private insureres.
• HDFC AMC:
• Manages US$ 40 Billion assets
• HDFC Ergo Gen Insurance:
• 9.80% Market share
• Gruh Finance:
• Rs.16700 Crore loan portfolio

M&M:

• 10.90% market share in automobiles
• Presence in
• Aerospace and defence
• Automobile after markets
• Agriculture
• Farm Equipments
• Financial servides
• Hospitality
• Information techonology
• Real estate
• Organized retail
• Logistic
• Two Wheelers
• Largest Utility vehicle manufacturer 
• 2nd largest Commercial vehicle producer
• Largest small CV producer.
• 25.40% Market share
• India's largest tractor manufacturer : 42.90% market share
• 16 plants in India
• 6 plants in USA
• 7 plants in Africa
• 2 plants in Australia
• 2 plants in Turkey
• 2 plants in Korea.
• Sold in over 100 Countries
• Listed subsidaries:
• Tech Mahindra : 26.15% equity share
• Mahindra Holidays
• M&M Financial Services
• Mahindra Life space
• Swaraj Engines
• EPC Industries
• Mahindra Logistics
• Other subsidaries:
• Ssang Yong Motors : 4th largest south korean based automobile

Aravind Ltd:

• India's largest textile, apparel and fashion player
• Total Revenue: US$ 1.7 Billion
• Production capacity: Over 100 Million meters of Denim and 132 million meters of Woven fabirc in FY 2018.
• Converts 10% of fabrics manufactured to garments.
• BrandsL
• US Polo
• Tommy Hilfiger
• Calvin Klein
• Arrow
• Flying Machine
• Gap
• Sephora
• Over 1200 Retail Stores in India, apart from 3rd party distribution network.
• Demerger of business in Dec 2018: http://easyinv.blogspot.com/2018/12/all-about-arvind-demerger.html
• Textile business is expected to grow @ 10%
• Branded apparel business is expected to grow at 20%

Hero Motor Corp:

• 50% market share in domestic motorcycle market
• 35% market share in domestic two wheeler market.
• 6500 Dealers across India
• Product portfolio : 20 two wheeler models
• Key portfolio:
• Splendor,
• HF,
• Passion,
• Glamour.
• 2 new products in 125cc scooter segment in pipeline.
• Global presence in 37 countries across Asia, Africa, South and central america.
• Technology centre in Jaipur with an investment of US$125 million commissioned in March 2016.
• New plant in Chitoor (AP) coming up
• One manufacturing plant under construction in Srilanka and Bangladesh.

Emami:

• Established in 1974
• FMCG Player with over 300 products - mainly ayurvedic.
• Popular brands
• Boroplus
• Navaratna
• Fair and Handsome
• Zandu Balm
• Mentho Plus Balm
• Acquired Zandu Pharma in CY 2008
• Acquired Kesh King in 2015 
• 3rd Party unit started in Srilanka to manufacture country specific items.
• Products sold in 60 Countries:
• Guldf
• Europe
• Africa
• Common Wealth nations
• Debt equity ratio : at 0.21 times

Grasim Industries:

• Started in 1947
• Belongs to Aditya Birla Group
• Products 17% of global viscose fibers.
• India's largest Chlor Alkali and cement producer
• India largest Caustic Soda manufacturer
• Subsidaries:
• Ultratech cement : 
• AB Capital