Ever Green Britannia:

• Britannia was established in 1892.
• Vision- To be "Global Total Food Company"
• Britannia is a leading player in bakery  industry with major presence in 2 sub segments- 1- Biscuits 2- Cakes & Rusks
• Biscuits is about 80% and Cakes & Rusk is 15% of company revenue.
•  Britannia has strong domestic presence and sells its product in more than 60 countries across the globe
• Biscuits is a $4Bn industry and Britannia is the market leader in India with 31% revenue share followed by parle and ITC.
• Biscuits has 3 categories (cookies 40% share) (cream biscuits 20%) (Plain Biscuits 40%)
• Some of the strong brand are Good day, Marie, Tiger & Nutri choice)
• Election and Government push for rural consumption should help Britannia to grow faster in coming years
• Britania continues to focus on distribution expansion.
• It has 2.08mn direct outlet and likely to add 2lakh retail outlets every year under its direct distribution network.
• It continues to expand its rural reach by via hub and spoke model.company is present in all villages with population over 10k and plans to cover villages over 5k population.
• There are 17900 prefered rural dealer
• Distribution expansion in Hindi belt remains a key focus area for Britannia (Rajasthan, MP, UP, Gujrat & Chattisgarh)
• Current ROCE of 64% & 70% for fy19E.