EASY Ways to Invest in India: All about GODREJ Group:

HISTORY:

118 year old company
Started in 1897 by a Parsi Lawyer - Mr.Ardeshir Godrej.
1st Product : High Security Anchor locks
1st Indian made SAFE : in 1902.
In 1918, along with his brother Mr.Piroisha Godrej, launched Godrej Soaps Ltd - manufacturing world's 1st Soap that did not contain animal fat. This soap later became popular under the name CINTHOL
In 1923, 1st Steel cupboard / Almirah was manufactured.
Post Independence, in 1951, the Election Commission asked Godrej to make Ballot Boxes for the first elections in free India.
Now they make cryogenic engines for India's space mission.
Also exports lots of plants and equipment's to refineries and petrochem plants across the world.
Right now - managed by 3rd Generation -

Mr. Adi Godrej who heads Godrej Industries
His brother Mr.Nadir Godrej who is MD of Godrej Industries and chairman of Godrej Agrovet
His cousin Mr.Jamshyd Godrej who manages Godrej & Boyce Manufacturing - consumer durable business.

Two main entities of the Group:

Strategic inorganic growth:

Acquired Translektra Domestic Producs which was manufacturing mosquito mats under brand "GOOD KNIGHT"
Also bought brands Banish, Jet, Hexit and Ezee
In 2001, acquired animal feed business from Hindustan Unilever
In 2005 acquired Keyline brand (UK) which owns several trade marks like Cuticura, Erasmic and Nulon in places like Jordan, Australia, Africa and Europe.
In 2010 launched 3 x 3 strategy to focus on 3 categories : Personal Wash Care, Hair Wash and Insecticides in continents like Asia, Africa and Sough America.
Acquired Chilean company Cosmetica Nacional in 2015
Also acquired Women's deodorant brand "Soft and Gentle" from UK based Colgate Palmolive in 2012.
Godrej AGrovet acquired Astec Life Sciences.

Goal:

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