- Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom.
- In 2014, P&G recorded $83.1 billion in sales.
- On August 1, 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits
- Procter & Gamble Asia Holding BV along with two other promoter group hold 70% of the shares in the Indian subsidary, while the public holds 12% share
- Got listed in Indian stock exchange in Jan 2000.
- Only 3 brands in India under 2 key business : feminine hygiene (65% revenue) & Ayurvedic Pharmaceuticals (28% of revenue)
- Whisper - Launched with new technology in 1991
- Vicks
- Vicks VapoRub
- Vicks Cough Drops
- Vicks Action 500
- Vicks Inhaler
- Old Spice
- Whisper story:
- Launched with new technology in 1991 - first mover advantage
- Products present across value chain - made accessible to women across social strata.
- School Girls programme reaches 4 million shool girls annually by providing them samples.
- This creates awareness, customer base and distribution strategy
- For 12th consecutive year Whisper is growing in double digits.
- Indian FMCG sector is valued at US$15 Billion - Expected to grow with improvement in level of education and standard of living.
Click here to go to Home Page
▼
No comments:
Post a Comment