Many TV Shows like KBC or Airtel Supersinger are popular these days.
In this show, TV viewers are given the option to send right answer and they stand a chance to win attractive prices. And in some other Shows you are asked to Vote by sending sms to choose a winner.
Many may not have understood the logic of these gimmicks.
Here is an analysis of their business model.
Airtel is charging Rs.6/- per SMS sent for this contest.
Assuming there are only 100 entries from say 10 cities of some 20 districts and 20 states...
6(Rs/SMS) x 100(entries) x 10(cities) x 20(districts) x 20(states) = 6
x 100 x 10 x 20 x 20 = Rs.24,00,000
24 lakhs in 20 minutes.
(And People trying for the 2 lakhs cash prize)
Imagine what if 1000 entries try out from 100 cities?
The figure simply grows by 2 more zeroes and yields a whopping 24 Crores!!!!
If there is going to be such a session after each episode every week, then if it is a 100 week program, then 24 Crore x 100 weeks will earn 2400 Crores.
And the prize money: A mere 2 crore..
(and from whose pocket?)
Smart Businesses. Isn't it ?
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