Saturday, August 18, 2012

Godrej Consumer Products :

- Into Home care (insecticides), Personal Wash Care ( Soaps) and Hair Care contributin revenue in the ratio of 47%, 22% and 19%.
- Popular Brands include Good Knight, Cinthol, Jet, Fair Glow and Snuggy Diaphers.
- One of India's largest maketers of Toilet soaps.
- Recently acquired 51% rights in Darling Group in Africa.
- Also acquired Tura (West Africa), Megasri Group (Indonesia), Issue Group and Argencos(Argentina), Keyline Brands (UK), Rapidol and Kinky Group ( South Africa).
- Market leader in Air Freshner and Wet tissues in Indonesia.
- Of total revenue of Rs.1864 Cr, Indonesia contributed 50%, Africa(23%), Latin America(15%), Europe(11%) adn Middle East (1%).
- Was dealing with Kiwi shoe care, Kiwi Kleen and Brylcreem of Sara Lee Corporation of US. This was terminated in April 2011 and March 2012.
- Aspires to be 10 times its present size in the next 10 years (FY2022).
- In future, GCP wishes to focus in emerging markets in Asia, Africa and Latin America.

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