Bajaj Electricals:

• Oldest consumer company in India since 70 years.
• Revenue contribution by consumer durables:48.4%, Engineering and Projects : 26.9%, Lighting:24.7%
• Dominant player in small appliance industry.
• In Nov 2002, entered into technical collaboration & brand licensing agreement with Morphy Richards UK
• In FY 2012, Morphy Richards grew 36%
• In FY 2005, tied up with Trilux Lenze, Germany for distribution of high end technical lighting.
• In FY 2007, it acquired 32% equity stake in Starlite Lighting which manufactures fluorescent lamps.