TATA Global Beverages:

• TATA Group Company
• Earlier known as TATA Tea Co Ltd
• Aims to become global leader in ’Branded’ beaverage market.
• 90% of turnover from branded products
• 70% of turnover from overseas market.
• 2^nd largest tea company in the world with presence in 40 countries.
• Tetley contributes 39% of total sales.
• Other brands : TATA Tea, TATA Cofee, Good Earth, Jemca, Vitax, Eight O Clock,Himalayan, Grand and Laager.
• Recent JV with Starbucks : to Own and Operate Starbucks Cafes in India.
• TATA Coffee, a subsidiary of TATA Global, would subbly coffee to TATA Starbucks and would export to Starbucks coffee company.
• Another JV with Pepsico – Nourish Co Beverages : to focus on healthy, non-carbonated, ready to drink beaverages.
• Holds equity stake I nRising Beverages LLC – manufactures and markets Vitamin and flavor enhanced water in US under brand “Activate”.
• FY 2009, Debt : 2431 Cr.
• FY 2010 Debt : 1796.8 Cr .
• FY 2012, Debt : 915.6 Cr
• Current Debt equity ratio: 0.18 Vs 0.56 in FY 2009.