Friday, July 19, 2013

TATA Global Beverages

- Acquired Tetley of UK in 2000.
- Tetley is a 175 year old icononic UK Brand.
- Today, 66% of TGB is from international market.
- Tetley contributes 38% sales, Eight o clock contributes 17% and Indian brand 32%.
- TGB Products: Tea, Cofee and Water : sold in 40 countries.
- Total revenue of Rs.6585 Crore - Break up of revenue: US 22%, UK and Africa 24%, Canada, south america and austraila 9%, Europe and Midele east 11%.
- Comands 2nd position in Gread tea marke tin UK, Europe, Midle east and Africa (EMEA)
- Net sales grew 11% to Rs.7350 Crores in FY 2013.
- Dominant Brands : Chai Latte and Speciality in Australia, K Cups with Keurig in US, Tea Pigs in UK.
- Nourishco JV with Pepsico has 3 products : TATA Water plus, TATA Gluco Plus and Himalayan Water.

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