Procter & Gamble Hygiene and Health Care:

• Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, both from the United Kingdom.
• In 2014, P&G recorded $83.1 billion in sales.
• On August 1, 2014, P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits
• Procter & Gamble Asia Holding BV along with two other promoter group hold 70% of the shares in the Indian subsidary, while the public holds 12% share
• Got listed in Indian stock exchange in Jan 2000.
• Only 3 brands in India under 2 key business : feminine hygiene (65% revenue) & Ayurvedic Pharmaceuticals (28% of revenue)
• Whisper - Launched with new technology in 1991
• Vicks
• Vicks VapoRub
• Vicks Cough Drops
• Vicks Action 500
• Vicks Inhaler
• Old Spice
• Whisper story:
• Launched with new technology in 1991 - first mover advantage
• Products present across value chain - made accessible to women across social strata.
• School Girls programme reaches 4 million shool girls annually by providing them samples.
• This creates awareness, customer base and distribution strategy
• For 12th consecutive year Whisper is growing in double digits.
• Indian FMCG sector is valued at US$15 Billion - Expected to grow  with improvement in level of education and standard of living.