·
You are neither right nor wrong because the crowd
disagrees with you. You are right because your data and reasoning are right.
·
We do not view the company itself as the ultimate owner
of our business assets but instead
view the company as a conduit through which our shareholders own assets.
·
When Berkshire buys common stock, we approach the
transaction as if we were buying into a private business.
·
Wide diversification is
only required when investors do not understand what they are doing.
·
Accounting consequences do not influence our operating or
capital-allocation decisions. When acquisition costs are similar, we much
prefer to purchase $2 of earnings that is not reportable by us under standard accounting principles
than to purchase $1 of earnings that is reportable.
·
Never invest in a business you cannot understand.
·
Unless you can watch your stock holding decline by 50%
without becoming panic-stricken, you should not be in the stock market.
·
Why not invest your assets in the companies you really
like? As Mae West said, "Too much of a good thing can be wonderful".
·
(When speaking of managers and executive compensation)
The .350 hitter expects, and also deserves, a big payoff for his performance -
even if he plays for a cellar-dwelling team. And a .150 hitter should get no
reward - even if he plays for a pennant winner.
·
The critical investment factor is determining the
intrinsic value of a business and paying a fair or bargain price.
·
Risk can be greatly
reduced by concentrating on only a few holdings.
·
Stop trying to predict the direction of the stock market,
the economy, interest rates, or
elections.
·
Many stock options in the
corporate world have worked in exactly that fashion: they have gained in value
simply because management retained earnings,
not because it did well with the capital in its hands.
·
Buy companies with strong histories of profitability and
with a dominant business franchise.
·
Be fearful when others are greedy and greedy only when
others are fearful.
·
It is optimism that is the enemy of the rational buyer.
·
As far as you are concerned, the stock market does not
exist. Ignore it.
·
The ability to say "no" is a tremendous advantage
for an investor.
·
Much success can be attributed to inactivity. Most
investors cannot resist the temptation to constantly buy and sell.
·
Lethargy, bordering on sloth should remain the
cornerstone of an investment style.
·
An investor should act as though he had a lifetime
decision card with just twenty punches on it.
·
Wild swings in share prices have more to do with the
"lemming- like" behaviour of institutional investors than with the
aggregate returns of the company they own.
·
As a group, lemmings have a rotten image, but no
individual lemming has ever received bad press.
·
An investor needs to do very few things right as long as
he or she avoids big mistakes.
·
"Turn-arounds" seldom turn.
·
Is management rational?
·
Is management candid with the shareholders?
·
Does management resist the institutional imperative?
·
Do not take yearly results too seriously. Instead, focus
on four or five-year averages.
·
Focus on return on equity,
not earnings per share.
·
Calculate "owner earnings" to get a true reflection
of value.
·
Look for companies with high profit margins.
·
Growth and value investing are joined
at the hip.
·
The advice "you never go broke taking a profit"
is foolish.
·
It is more important to say "no" to an opportunity, than to
say "yes".
·
Always invest for the long term.
·
Does the business have favourable long term prospects?
·
It is not necessary to do extraordinary things to get
extraordinary results.
·
Remember that the stock market is manic-depressive.
·
Buy a business, don't rent stocks.
·
Does the business have a consistent operating history?
·
An investor should ordinarily hold a small piece of an
outstanding business with the same tenacity that an owner would exhibit if he
owned all of that business.
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