- 51% subsidary of M&M
- Financing purchase of new and preowned auto and utility vehicles, tractors, cars, commercial vehicles and construction equipments.
- Derives significant portion of its revenue from its parent M&M.
- 657 offices acrosss 25 states and 4 union territories in FY 2013 Vs 151 offices in FY 2002.
- 13 times jump in profit and turnover in this period.
- Rural market focussed approach is the success mantra.
- Opted out of starting banking business - saying that complying with the requirements would hurt profits.
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