Mahindra Holiday & Resorts India:...4.Nov.19

• Launched in 1996
• Largest vacation ownership company - outside US
• One of Top 7 Vacation ownership companies in the world
• 61 Resorts in Asia
• Holiday Club Resorts Oy (HCRO), Finland (96.47% subsidary) - 33 resorts across Finland, Sweden & Spain.
• Total : 94 Resort
• 4300 RCI affiliated resorts worldwide.

• 2.47 Lakh Members (increased 2.5x in last 10 years)
• 18377 new members added in Q1 FY19-20.
• 44% sales through pull based digital & referral strategy - reduces cost of acquisition
• Two target groups:
• Higher downpayment while enrolling - to finance property addition
• Higher propensity to spend - bringing additonal high margin income.
• Land bank @ 10 destinations in 5 states - incremental room inventory
• FY 19 occupancy @ 83% inspite of kerala & coorg floods
• Standalone debt - NIL
• Q1 & Q3  off seasons in Finland & Sweden.
• HCRO : Net loss @ Euro 1.66 million - down from 3.47 Million. Total revenue : E37 Million in Fy20 vs E30.93 million a year ago.