Saturday, June 22, 2013

Somany Ceramics

- 3rd Largest Tile brand in India.
- Market share of 11% in FY 2012
- Has manufacturing capacity of 24.45 million square meter per annum
- Also outsources finished tiles to market under its brand.
- Outsourced proportion has increased to 30% from 28% in FY 2011
- Adopts asset-light strategy - Acquired 26% equity stake in Vintage tiles , Gujarat, Acquired 26% stake in Commander vitrified Pvt Ltd, Gujarat.
- Dominant in Low cost tiles manufacturing

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